For this project the first part I had to design was the logo. I chose to use a pastel palette, and made the letters of the logo wobble up and down to create a sense of instability. The icons are the Cheshire Cat, with his face and fading striped tail.
For the full box design, the main colours are green and blue to create rolling hills. The background hills are made of darker green scribbles, added based on feedback from peers. A chocolate river also runs down on the side of the box.
The eggs were all given their own designs, one of them has the Mad Hatter’s hat, one is unwrapped, and one has a crown with a heart on it, a reference to the Queen of Hearts.
The back contains the health information, using variants of the Cheshire Cat’s colours. The same is for the inside of the box, with his stripes at an angle. The overhang of the box is chocolate brown while the base is pink.