The idea started with the choice of location. I chose farms, as it is something a young kid might be interested in and something parents might find relaxing. The cow face was drawn in Adobe Illustrator, as is the horseshoe and logo. The logo was designed as a hanging sign, with chains, and the letters screwed in (Based on the font chosen). A simplified logo was also made without the screws.
The tagline of “Family. Farming. Fun.” was chosen as it was alliterative and snappy. The poster includes the cow head as a stand out figure, while the social media mockup was an edited template to look offical.